João Paulo Tavarez • UI/UX Designer
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Wander Kit
Service:
No-code
Industry:
Cosmetic
Date:
10/25/24
OVERVIEW
Wander Kit, a specialized brand in travel cosmetic kits, aimed to elevate its online presence and customer engagement through a revamped digital platform. The goal was to create an intuitive website that showcases their products effectively while providing a seamless shopping experience for travelers.
THE CHALLENGE
Wander Kit faced challenges with an outdated website that did not effectively highlight their product range. The existing UI/UX design lacked user engagement elements, resulting in a high bounce rate and low conversion rates. Their digital presence needed a comprehensive overhaul to improve brand perception and increase online sales.
THE SOLUTION
We conducted thorough market research and user testing to understand Wander Kit’s target audience and their preferences. Based on insights gathered, Our digital design strategy focused on creating visually appealing product displays, integrating high-quality images, and implementing a cohesive brand identity across the website. In parallel, our web development team ensured seamless functionality, mobile responsiveness, and integration of robust e-commerce features like secure checkout and personalized recommendations.