João Paulo Tavarez • UI/UX Designer
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Radiant Glow
Service:
UX Design
Industry:
Cosmetic
Date:
12/14/24
OVERVIEW
Radiant Glow, a premium cosmetic serum brand, sought to refresh its brand identity and establish a strong digital presence. The goal was to create a cohesive brand image and an engaging, user-friendly website to attract and retain customers.
THE CHALLENGE
Radiant Glow’s existing brand identity was outdated and did not reflect the high quality of their products. Their website lacked a user-friendly interface and modern design, resulting in poor user engagement and low conversion rates. RadiantGlow needed a comprehensive solution to revamp their brand identity, improve UI/UX design, and develop a functional and attractive website.
THE SOLUTION
We developed a cohesive brand identity for Radiant Glow, including a new logo, color palette, typography, and visual elements that conveyed purity, luxury, and sophistication. The UI/UX design featured high-quality imagery, elegant typography, and a soothing color scheme, creating an intuitive and visually appealing user interface. Our development team built a responsive website optimized for performance across all devices, with an efficient e-commerce platform, secure payment gateways, and fast load times, integrating customer reviews, detailed product pages, and personalized recommendations to enhance engagement and conversion rates.
